Skilled and motivated workforce

These secondary students spent six days learning about the dairy supply chain as part of WCB’s Adrian Meade Dairy Innovation Program.

An early investment in the next generation

An early investment to attract the brightest minds to the dairy industry is undertaken by Warrnambool Cheese and Butter (WCB) each year through the Adrian Meade Dairy Innovation Program.

In 2015, 13 Year 10 and 11 students interested in dairy careers spent six days looking at the whole dairy industry supply chain, touring the WCB factory, as well as visiting farms and service providers, educational institutions, retail markets, AgriBio, Dairy Australia and the Port of Melbourne. The final day focussed on pathways into careers in the industry.

The program was created in memory of former WCB supplier, director and chairman Adrian Meade, a passionate advocate for regional students pursuing tertiary education.

It is intended to open students’ eyes to the wide range of careers in the industry, encouraging them to see it as a place where innovative leaders make their careers using the latest technologies.

The students were selected after impressive performances in interviews.

The program is supported by agriculture teacher and WCB supplier, Phil Mahony, who provided invaluable assistance to the program by explaining the importance of each stage of the supply chain to the students.

This is the second year the program has run and it has been well received by students, parents, schools and industry alike.

The students are now in a good position to develop informed career plans and tailor their future studies to pursue their dairy careers.