Community resilience and prosperity

Celebrating Australia's Legendairy country towns

The LEGENDAIRY Capital program aims to identify and celebrate outstanding regional communities in dairy town’s right across the country and tells the stories of the inspiring ways the industry has shaped those communities.  

A year-long campaign held every second year, the LEGENDAIRY Capital program encapsulates the warmth and wit of the industry’s LEGENDAIRY communications platform to strengthen connections between dairy farmers and their regional communities.

The Australia-wide program called on towns in the country’s eight dairy regions (http://www.legendairy.com.au/dairy-farming/our-industry/our-regions) to nominate their community for the prestigious title by sharing stories about what makes them LEGENDAIRY. Launched in April 2015, towns were required to submit a worthy project that would benefit the entire community, later judged against a set of criteria as part of their nomination.

The positive response from each nominated town exceeds expectations – communities are filled with pride and in many cases emotional about what the recognition means to dairy farmers and their community.

To ensure this spirit and the stories of the eight LEGENDAIRY Capitals is captured, the LEGENDAIRY team travels to each town to personally meet the Capital nominators and the community lynchpins.

It is clear from these visits that the LEGENDAIRY Capital program has captured the attention, hearts and minds of individuals and entire communities across the country.